Our Approach
We conduct first-hand assessments in active laboratory environments to capture real-world workflow data.
Data Collection
We translate complex data into clear, actionable intelligence. We assess and measure key workflow metrics such as manual labor times, system throughput, and operational complexity.
Analytical Review
We provide structured reporting that gives our clients a competitive edge. Deliverables include technical reports, white papers, sales tools, and more.
Custom Reporting
Product Research & Intelligence
We provide data-driven insights into IVD solutions to include analytics, automation, and informatics. Our services and research methodologies deliver objective, real-world intelligence that enable our clients to better understand their competitive landscape, market position, and product performance.
Services Include
Benchmark Studies: Compare product features, workflow requirements, and operational performance to identify key differentiators and areas for improvement.
Impact Studies: Demonstrate how your product influences laboratory operations, efficiency, and outcomes, providing critical insights for positioning and marketing.
Assay Performance Studies: Support assay DOE projects that compares performance to a predicate system in order to demonstrate clinical validity for a 501(k) submission or general marketing studies.
Contract & Tender Support
Nexus conducts independent laboratory studies and workflow modeling to equip diagnostic companies with the data needed to strengthen proposals, win tenders, and approach pre-contract negotiations with clarity and confidence.
Services Include
Laboratory Review: A comprehensive assessment of a prospective client’s lab operations, workflows, and decision-making factors to help diagnostics companies align their proposals with the lab’s needs and constraints.
Competitive Landscape Assessment: Analysis of a lab’s existing technologies, vendor relationships, and procurement trends to identify competitive positioning opportunities and differentiation strategies.
Custom Proposal & Tender Strategy Support: Provides tailored insights on lab needs, purchasing drivers, and competitive positioning to help companies develop stronger proposals and maximize contract success.
Sales Tools
Nexus develops customized tools that empower sales and marketing teams with the metrics needed to demonstrate product value effectively. These resources help diagnostics companies articulate competitive advantages, illustrate workflow comparisons, and quantify financial impact for customers.
Services Include
Calculators: Easy-to-use models that help sales and marketing teams quickly assess key product metrics and financial considerations.
Workflow Comparison Tools: Intuitive tools that highlight differences in efficiency, manual workload, and operational complexity between competing systems.
Total Value of Ownership (TVO) Tools: Financial models that provide a clear, data-backed analysis of operational costs and benefits, including consumables, labor, and environmental factors.
